Opto Design celebrated their 16th year of creativity this April. Founded by John Klotnia and Ron Louie in 1999, Opto has helped some of the best companies in their industries tell their brand stories. Companies such as: Ford Foundation, New York Public Radio, Alexandria Real Estate Equities, Tom Colicchio's Craft Hospitality, Cornell University, New York University, Roche Pharmaceutical, Rizzoli Publishing, Rockefeller Archive Center, PwC and Harlem Village Academies to name a few.

Our approach to design is deeply rooted in the belief that the authenticity and unique proposition within our client's DNA need be front and center in everything we develop to express their brand. In developing a brand strategy, whether its expression emerges onto a digital, print or conversational platform, we center our efforts on consistency of messaging and revealing why our clients are the best at what they do. That expression is embedded throughout our work, and if you find that expression appealing and need to better reveal the authenticity of your own brand, contact us, we'd be happy to come in and discuss the opportunity.

Prior to founding Opto Design, John was an associate partner at Pentagram Design in New York City where he spent 10 years under the tutelage of Woody Pirtle, Peter Harrison and Colin Forbes. During his 20 plus year career, his expertise in design has been widely recognized throughout the communications industry for its inventiveness, clarity and professionalism. John graduated from the University of Illinois, Urbana-Champaign with a BFA in 1987, the same year he moved to New York to join Bonnell Design Associates.

John lives in Park Slope, Brooklyn with his wife Laura, and sons Aaron and William. He commutes to work via bike and still enjoys the occasional game of pick up basketball with like-minded (and skilled) friends in the neighborhood.

Prior to establishing Opto Design, Ron was Design Director at The New York Times Electronic Media Company. Ron developed the original design for The New York Times on the Web and The New York Times on AOL, and was part of the team that originated the work process between the newspaper and online site. The site was launched live to the public in the middle of the night with the push of a button from Ron’s workstation.

He began his design career working with Paula Scher at Pentagram Design, producing book covers, posters, environmental graphics and signage, and logo identities. Ron started working in interactive design at Tom Nicholson Associates, designing interactive on-site kiosks and early websites for a wide-variety of clients.